Brilliant design is when you can take a waste product and transform it into something badly needed. In 1989 Phil McCrory, an Alabama hairdresser, was shampooing a customer's head. The TV in the salon was on, and news footage of the Exxon Valdez oil spill was being broadcast. As McCrory saw the tragic footage of otters coated in oil… …he noticed that the water around the oil-soaked otters was cleaner. The poor creatures' fur was soaking up the mess. This gave McCrory an idea for an...

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