Quad • Sussex, WI 53089
Job #2692902427
As a global marketing experience company, Quad's goal is to help our clients win every day. We use our data-driven integrated marketing and manufacturing platform to streamline solutions for our clients, reduce friction and enhance their marketing spend effectiveness. We've built a rich legacy by believing in our people, allowing them to act like owners and to take charge of their own success. Whether an operator, sales rep, a graphic artist or a clinician, we're all driven to perform at our best- for ourselves and our clients. At our core, we're a company that believes we can always create a better way.
The primary role of the Senior Media Planner is to provide information and insights to facilitate the planning and placement of all clients' media needs. The successful Senior Media Planner provides a high level of service to assigned accounts by creating insightful, data-driven media plans within budget, working collaboratively with assigned client(s) and internal stakeholder(s), and stewarding approved media plans through to completion.
This position will be based remotely with preference to the Milwaukee, Dallas, Minneapolis, and Chicago areas.
Aids in the creation of client communication plan objectives and strategies through collaboration with cross-functional teams and client(s)
Conduct research via media tools and resources to develop audience and landscape insights to inform strategies and tactics
Develop reach and frequency scenarios to determine effective media mix
Work with activation teams to understand marketplace trends including planning rates, inventory constraints, new programs/initiatives, etc., and develop top level cost-outs
Draft and present media recommendations, reports, and POVs to internal and external stakeholders
Manage plan reconciliation across all forms of media and integrate with department subject matter experts when needed
Collaborate on ongoing media optimizations throughout the campaigns through campaign analyses and reporting
Analyze metrics and media competitive data to draw meaningful insights and implications
Manage clients' budgets throughout the entire cycle of a campaign and maintain accurate records
Foster and maintain positive client and vendor relationships through written and verbal communications
Provide clear, concise, accurate implementation documents that are routed to internal account teams and media vendors as required by Supervisor or other departments
Maintain appropriate records of all written directions, work orders, recommendations, and media contracts, which result in client decisions or approvals, particularly authorizations to proceed with chargeable services
Mentor junior media planning members to help facilitate growth and expand knowledge of core job responsibilities
Keep all members of account and media teams informed of problems or opportunities that could impact a client's media plan outcomes or budgets
Ensure best practices and agency processes are being followed on behalf of assigned client(s)
Attend and participate in internal meetings, as necessary
Perform other related duties as required or assigned
Creates and maintains media plans, flowcharts, buying guidelines, testing plans & results analysis, budget summaries, plan delivery and competitive reports
4-year college degree or equivalent in marketing, advertising or related field
4-6 years of relevant work experience in media planning / buying, agency or client-side
Proficient with Microsoft Office applications
Participation in at least one full planning cycle and development/implementation of at least two media plans
Thorough understanding of the media process, media department and inter-department relationships
Detail oriented, with exceptional organizational and multi-tasking skills
Strong verbal and written communication skills to effectively interact with clients, vendors and at all levels of the internal organization
Ability to "tell a story" and present well-considered ideas and solutions through well-thought-out presentations with meaningful facts, insights and visuals
Ability to work well within a fast-paced, team-oriented environment
Ability to adapt plans due to changes in client objectives, priorities or budgets while minimizing impact on project momentum
Strong analytical skills, ability to relate results to client business objectives
Experience with traditional and digital media required
Experience with the following preferred: MediaOcean, Nielsen, MRI, Scarborough, Kantar, DoubleClick
We offer excellent benefits to eligible employees, including 401(k), holidays, vacations and more.
Quad is proud to be an equal opportunity employer and values diversity. We are committed to creating a place of belonging - a space where employees do not need to sacrifice who they are to exist and grow in our workplace. Quad does not discriminate on any unlawful basis including race, religion, color, national origin, disability, gender, gender identity, sexual orientation, age, marital status, veteran status, genetic information, or any other basis prohibited by applicable federal, state, or local laws. Quad also prohibits harassment of applicants and employees based on any of these protected categories.
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