Senior Publicist / Publicity Manager, Avery & TarcherPerigee (Tri-State Area)

Avery & TarcherPerigee are leading sister imprints specializing in nonfiction health and wellness books. We are dedicated to providing informative and inspiring content that empowers individuals to lead their best lives. With a diverse range of authors and topics, we aim to publish books by changemakers who share knowledge and promote well-being. We publish everything from Atomic Habits by James Clear and The Menopause Brain by Dr. Lisa Mosconi, to Set Boundaries, Find Peace by Nedra Glover Tawaab and The Artist's Way by Julia Cameron.

We are seeking a highly motivated and experienced Senior Publicist or Publicity Manager to join our team. In this role, you will be responsible for developing and executing strategic publicity campaigns for our nonfiction health and wellness books. You will work closely with authors, media outlets, and other key stakeholders to generate maximum exposure and drive book sales. This role will be the lead publicist on several titles each season, and will occasionally work with a partner on some campaigns. There will be opportunity to work on a variety of titles across both Avery and TarcherPerigee, with campaigns on books that can be health, big think, and/or creativity focused.

Please apply by the due date of June 1, 2024 and include your resume.

Responsibilities

• Develop and implement comprehensive publicity plans for assigned books, ensuring maximum media coverage and book promotion

• Cultivate and maintain relationships with key media contacts, including journalists, producers, podcasters, and industry professionals

• Coordinate author interviews, media appearances, occasional author tours and speaking engagements to generate awareness and increase book visibility. Depending on the engagement, you may be asked to escort the author to the media outlet, and/or occasionally travel with the author to an event(s).

• Write compelling press releases and media pitches to effectively communicate book messages and key selling points

• Collaborate with marketing and sales teams to align publicity efforts with overall book marketing strategies and sales goals

• Monitor media coverage and track campaign results, providing regular reports to management and authors

• High-touch author care and attentive communication with authors and agents

• Stay updated on industry trends, competitor activities, and emerging publicity opportunities within the health and wellness sector

• Occasionally attend acquisitions meetings alongside publisher and editors to offer publicity insight and feedback

Requirements

• Minimum 5 years of experience in book publicity, public relations, or a related field. Experience in the nonfiction health and wellness genre would be beneficial.

• Strong knowledge of the health and wellness industry, including key media outlets and influencers

• Excellent written and verbal communication skills, with the ability to craft compelling pitches and press materials

• Proven track record of successfully executing publicity campaigns and securing media coverage

• Detail-oriented, organized, and able to manage multiple projects simultaneously

• Proficient in learning internal software, and using media databases (Muckrack), and social media platforms.

For any questions you may have, please refer to our FAQ page here.

The salary range for the Sr. Publicist level is $70,000-$73,000, and the salary range for the Publicity Manager level is $73,000-$76,000. To be considered at the higher level, candidates must have 6+ years of experience. All positions are currently eligible for annual profit award or bonus, subject to Company results. Please apply using our online application process and please include your resume with salary requirements. Penguin Random House job postings include a good faith compensation range for each open position. The salary range listed is specific to each particular open position and takes into account various factors including the specifics of the individual role, and candidate's relevant experience and qualifications.

Full-time employees are eligible for our comprehensive benefits program. Our range of benefits include, but are not limited to, Medical/Prescription drug insurance, Dental, Vision, Health Care/Dependent Care Flexible Spending Account, Health Savings Account, Pre-Tax and Roth 401(k), Short and Long-Term Disability Insurance, Life/AD&D Insurance, Commuter Benefits, Student Loan Repayment Program, Educational Assistance & generous paid time off.

Penguin Random House is the leading adult and children's publishing house in North America, the United Kingdom and many other regions around the world. In publishing the best books in every genre and subject for all ages, we are committed to quality, excellence in execution, and innovation throughout the entire publishing process: editorial, design, marketing, publicity, sales, production, and distribution. Our vibrant and diverse international community of nearly 300 publishing brands and imprints include Ballantine Bantam Dell, Berkley, Clarkson Potter, Crown, DK, Doubleday, Dutton, Grosset & Dunlap, Little Golden Books, Knopf, Modern Library, Pantheon, Penguin Books, Penguin Press, Penguin Random House Audio, Penguin Young Readers, Portfolio, Puffin, Putnam, Random House, Random House Children's Books, Riverhead, Ten Speed Press, Viking, and Vintage, among others. More information can be found at ~~~/.

Penguin Random House values the array of talents and perspectives that a diverse workforce brings. All qualified applicants will receive consideration for employment without regard to race, national origin, religion, age, color, sex, sexual orientation, gender identity, disability, or protected veteran status.

Company: Penguin Random House LLC Country: United States of America State/Region: New York City: New York Postal Code: 10019 Job ID: 270662