The Marketing Manager - Product Marketing is primarily responsible for leading the development of marketing strategies and plans required to build awareness and grow market share for the Research products of the Research & Learning business unit. This role will shape our go to market strategy and work across Product Management, Sales and Marketing to execute.
The Marketing Manager - Product Marketing will work in concert with the product management team to analyze market conditions, the competitive landscape, customer needs and capabilities, and develop go-to-market plans that differentiate products from the competition while reinforcing customer value. They will also support the sales and client service teams through the creation of messaging, tools and sales support material, and will drive strategy and contribute to subject matter expertise for campaigns and communications to be delivered by the demand gen and marketing communications teams. The role will report to the Director of Product Marketing & Customer Lifecycle, and work closely with product management, the centralized marketing team and sales to deliver results for the Research & Learning business.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
Serve as the marketing lead for the Research & Learning portfolio
Establishes overall positioning for go-to-market strategy, plan timelines, execute communications for product launch/sunset
Serves as a SME in relation to the product's value proposition and market position; assists with the training of sales teams on how to prospect and qualify target customers, demonstrate value and close sales
Identify, communicate, and monitor competitive and industry trends to drive market strategy and inform product and campaign plans
Drive thought leadership strategy and delivery; including webinar programs in partnership with Content Marketing
Collaborates across centralized marketing team and segment/product stakeholders to ensure execution success across all marketing tactics
Works closely with product management on roadmap, voice of customer and product promotion of the solution
Deliver and maintain marketing assets that build knowledge, engagement, and competitive differentiation across the customer journey
Project management of vendors and partners
Manage to results: Strong project management skills, organizational skills, initiative and the ability to prioritize, set and meet deadlines.
Ability to manage change and ambiguity:
A strong sense of urgency and flexibility
Ability to work under pressure, show determination and persistence
Ability to effectively work with and influence senior stakeholders
Bachelor's degree or equivalent related experience
5+ years of experience in product marketing, product management, strategic market planning or related field
Knowledge of SaaS solutions
Experience in B2B marketing
Demonstrated excellence in devising go-to-market strategies and executing end-to-end marketing plans
Strong interpersonal and team skills and the ability to foster cross-functional teamwork among sales, marketing, and product management
Excellent verbal and written communication skills, with proven strength in copywriting and translating strategy into messaging
Sense of urgency and focus; ability to deliver thoughtful, polished work sometimes under tight time constraints
Flexible with ability to handle multiple projects independently, and prioritize deadlines
Microsoft Proficient; including PowerPoint
Executive presence and communication skills, with demonstrated ability to engage leadership
Other Knowledge, Skills, Abilities or Certifications:
EQUAL EMPLOYMENT OPPORTUNITY
Wolters Kluwer U. S. Corporation and all of its subsidiaries, divisions and customer/business units is an Equal Opportunity / Affirmative Action employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, or protected veteran status.