Global Content & Channel Solutions Director

Abbott is a global healthcare leader that helps people live more fully at all stages of life. Our portfolio of life-changing technologies spans the spectrum of healthcare, with leading businesses and products in diagnostics, medical devices, nutritionals and branded generic medicines. Our 114,000 colleagues serve people in more than 160 countries.

Global Channel & Content Solutions Director

About Abbott

Abbott is a global healthcare leader, creating breakthrough science to improve people's health. We're always looking towards the future, anticipating changes in medical science and technology.

Working at Abbott

At Abbott, you can do work that matters, grow, and learn, care for yourself and family, be your true self and live a full life. You'll also have access to:

• Career development with an international company where you can grow the career you dream of.

• Free medical coverage for employees* via the Health Investment Plan (HIP) PPO

• An excellent retirement savings plan with high employer contribution

• Tuition reimbursement, the Freedom 2 Save (~~~) student debt program and FreeU (~~~) education benefit - an affordable and convenient path to getting a bachelor's degree.

• A company recognized as a great place to work in dozens of countries around the world and named one of the most admired companies in the world by Fortune.

• A company that is recognized as one of the best big companies to work for as well as a best place to work for diversity, working mothers, female executives, and scientists.

About the Position:

The healthcare landscape has dramatically evolved during the last several years. Consumers expect to have more control over their information and care decisions in a personalized and accessible environment. In order to be successful in this space, it is imperative Abbott creates a best-in-class customer experience through a leading digital ecosystem that is personalized and builds trust across all of Abbott's channels.

Our Diabetes Care division has a pipeline with products that are squarely focused on the consumer. With revenue of >$5B in 2023, is a global leader in providing life changing technology for the management and treatment of people living with chronic conditions including Diabetes.

As Global Channel & Content Solutions Director, this position reports to the Sr Director, Global Customer Experience and will be part of the Global Experience Innovation (GXI) team in GCX. The goal of GCX is a unified, consistent, and best-in-class customer experience. This position is responsible to develop relevant and personalized content and channel solutions.

Key Responsibilities

• Define the global content and channel solutions' vision, overall strategy and roadmap which are in line with GCX's business priorities and customer's signature moments.

• Responsible to partner with Global Strategic Marketing by working closely with content teams and keeping abreast of marketing content strategies, development to leverage and drive synergies.

• Responsible to lead the overhaul of the FreeStyle Libre website ecosystem across countries to meet customers' expectations, increase community building and improve customer experience and engagement.

• Responsible to develop a content solution strategy and supply chain to reduce content duplication globally and partner with GXI to deliver personalized content based on customer personas and touchpoints.

• Partner with Customer Engagement function within GCX to develop & execute strategy and tactics which will drive customer acquisition and retention.

• Be the subject-matter-expert of omnichannel solutions and lead a team of web analytics subject-matter experts.

• Work seamlessly within Global Experience Innovation and with Area-focused Customer Engagement Directors cross-functional partners to ensure consistency and alignment of purpose to attain the GCX goal of unified and best-in-class customer experience.

• Routinely communicate program progress, updates and changes to stakeholders and senior leadership.

• Be seen as a trusted leader with the ability to influence across all levels of the organization and providing global guidance to ADC's CRM, Web & eCommerce community, including facilitating best practice sharing and coaching to Area/Affiliate Leads.

• Responsible as a people leader to manage and develop a high performing Content & Channel Solutions Team.

• Responsible to manage program/function budget and optimize function spent.

Required Qualifications

• Bachelor's degree in business or a related field such as Marketing, Public Relations, Communication etc

• 7-10 years of experience in development and development of digital strategies and solutions which include SEO, SEM, Acquisition, Mobile, Content Engines, eCommerce/website management.

• Deep understanding and experience in a similar role within the Medical/Consumer technology or space and grounded in Direct-to-Consumer experience at a minimum,

• Experience in building digital teams and capabilities and track record in driving customer acquisition and loyalty in an omnichannel environment.

• Strong analytical skills, able to collect, assess and derive directives from data to make decisions.

• Action and solution-oriented; self-driven, pro-active and hands-on

• Team-player who enjoys taking on accountability and connecting with people in an international team

• Excellent communication skills in English and proficiency in a second language preferred but not a must.

• Ability to collaborate effectively with global stakeholders across multiple time zones and non-traditional work hours.

• Travel up to 30-50% will be required.

• Participants who complete a short wellness assessment qualify for FREE coverage in our HIP PPO medical plan. Free coverage applies in the next calendar year.

Learn more about our health and wellness benefits, which provide the security to help you and your family live full lives: ~~~ (~~~)

Follow your career aspirations to Abbott for diverse opportunities with a company that can help you build your future and live your best life. Abbott is an Equal Opportunity Employer, committed to employee diversity.

Connect with us at ~~~ , on Facebook at ~~~/Abbott and on Twitter @AbbottNews and @AbbottGlobal

The base pay for this position is $164,900.00 - $329,700.00. In specific locations, the pay range may vary from the range posted.

An Equal Opportunity Employer

Abbot welcomes and encourages diversity in our workforce.

We provide reasonable accommodation to qualified individuals with disabilities.

To request accommodation, please call ~~~ or email ~~~