Director, Brand Strategy

Comcast Business offers a suite of Connectivity, Communications, Networking, Cybersecurity, Wireless, and Managed Solutions to help global organizations of all sizes prepare for what's next. Powered by the nation's largest Gig-speed broadband network and backed by 24/7 customer support, Comcast Business is the nation's largest technology provider to small businesses and one of the leading service providers to the Enterprise market. Comcast Business has been consistently recognized by industry analysts and associations as a leader and innovator, and one of the fastest growing providers of Ethernet services.

Job Summary

Comcast Business is a growing part of the Comcast organization - focused on delivering advanced technology solutions and business-driven partnership to companies of all sizes. Building from our market leadership in Small Business, Comcast Business has become a recognized leader in the Enterprise and Public Sector segments and now offers global solutions to truly meet leading businesses anywhere they are. We are focused on building our brand in the market and demonstrating our differentiation through purpose-led, audience-driven action. As we continue to build the Comcast Business brand, we are looking for a strategic and creative brand leader to help us shape the future and continue making impact across the organization. This is an exciting opportunity to be part of a growth business that is evolving and changing every day. We are looking for someone who excels in big thinking and rolling up their sleeves and getting things done alongside their team. This role will sit on the Brand Growth and Innovation team and will have two core aspects. The first will be ownership of Comcast Business Brand Strategy - including, but not limited to, strategic positioning, annual planning, brand identity (visual and verbal), messaging, and internal enablement and governance. The second will be ownership of our Research & Insights function which works to provide on-going tracking and measurement as well as drive strategic learning initiatives across the company. These functions are core to driving our long-term strategic vision and immediate-term go-to-market plans so we are looking for a strong leader which a proven track record of success in all areas. Ideal candidate will have deep experience in brand strategy, research, and insights. This person will ideally demonstrate a background in the B2B and/or technology space. We are seeking a candidate who is highly strategic, extremely collaborative, and able to work across teams to get work done in an efficient, impactful way.

Job Description

Core Responsibilities

• Own all aspects of Comcast Business brand strategy including, but not limited to, long-term strategic vision, annual brand plan, and on-going strategic initiatives and activations

• Drive research and insights annual plan inclusive of on-going tracking and research as well as a business-driven learning agenda

• Leverage deep understanding of macro trends in business and culture as well as industry news, competitive dynamics, and audience insights to drive strategic direction and initiatives

• Bring in innovative, best-in-class partners in order to advance all brand and research programs

• Lead key strategic and creative projects for Comcast Business brand aimed at defining and activating our brand purpose, identity, architecture, and purpose-driven actions

• Develop and own key messaging architecture for Comcast Business across all segments and verticals; work with cross-functional team to enable adherence to brand messaging hierarchy

• Encourage a culture of collaboration across teams and enable the organization to embrace all elements of brand strategy and research

• Act as a brand steward within organization - educating and empowering others to build and leverage the Comcast Business brand in meaningful ways

• Work with members of other teams within Marketing as well as Product Management, Sales, HR, Internal Communications, & others to bring business initiatives to life in a way befitting our brand

• Manage agency relationships from a day to day perspective as well as through annual planning and scoping process

Required leadership skills:

• Exhibits strong , strategic skills related to brand strategy , research, and insights

• Proven experience is driving results in a complex, matrixed organization

• Ability to operate in ambiguity and chart clear pathways forward

• Insight-driven leader who can exhibit and champion understanding of B2B audience and use consumer-first mindset to drive impact

• Champions diverse perspectives and works to bring unique , inclusive thinking into all that we do

• Ability to influence and own strong, clear POV

• Proven cross-functional leader and impactful teammate who can manage "up and down" - great interpersonal skills

• Innovative thinker, with a track record for translating strategic thinking into action

• Highly organized, proactive & curious

• Excellent writ ten and verbal communications skills with strong executive presence - able to present ideas clearly and with impact

• Self-reliant, problem-solver , and results-oriented

• Ability to thrive in a fast-paced environment, prioritiz e tasks, handle pressure , and meet deadlines with a growth mindset

• Detail oriented - strong ability to establish and work within processes and navigate organization complexity

• R igorous budget management skills and strong business judgement

• Strong interest in individuals with B2B and/or technology experience

Employees at all levels are expected to

• Understand our Operating Principles; make them the guidelines for how you do your job.

• Own the customer experience - think and act in ways that put our customers first, give them seamless digital options at every touchpoint, and make them promoters of our products and services.

• Know your stuff - be enthusiastic learners, users and advocates of our game-changing technology, products and services, especially our digital tools and experiences.

• Win as a team - make big things happen by working together and being open to new ideas.

• Be an active part of the Net Promoter System - a way of working that brings more employee and customer feedback into the company - by joining huddles, making call backs and helping us elevate opportunities to do better for our customers.

• Drive results and growth.

• Respect and promote inclusion & diversity.

• Do what's right for each other, our customers, investors and our communities.

Disclaimer

• This information has been designed to indicate the general nature and level of work performed by employees in this role. It is not designed to contain or be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications.

Comcast is proud to be an equal opportunity workplace. We will consider all qualified applicants for employment without regard to race, color, religion, age, sex, sexual orientation, gender identity, national origin, disability, veteran status, genetic information, or any other basis protected by applicable law.

Education

Bachelor's Degree

While possessing the stated degree is preferred, Comcast also may consider applicants who hold some combination of coursework and experience, or who have extensive related professional experience.

Relevant Work Experience

10 Years +

Base pay is one part of the Total Rewards that Comcast provides to compensate and recognize employees for their work. Most sales positions are eligible for a Commission under the terms of an applicable plan, while most non-sales positions are eligible for a Bonus. Additionally, Comcast provides best-in-class Benefits. We believe that benefits should connect you to the support you need when it matters most, and should help you care for those who matter most. That's why we provide an array of options, expert guidance and always-on tools, that are personalized to meet the needs of your reality - to help support you physically, financially and emotionally through the big milestones and in your everyday life. Please visit the compensation and benefits summary (~~~) on our careers site for more details.