Associate Director, Global Marketing - Companion Animal, Customer Engagement & Multi-Channel Marketi

Job Description

Companion Animal Global Marketing - Associate Director, Customer Engagement & Multi-Channel Marketing

The Companion Animal (CA) Business unit leads strategy development and execution across markets throughout the world. It drives global marketing strategies and activities to drive successful key company CA launches and maximizes the value of in-line products. Our company's Animal Health has a very robust pipeline of new products and initiatives providing customer benefits and driving business growth .

Bravecto, Nobivac, Caninsulin, and the Otic Portfolio are leaders within their respective categories in the Companion Animal Health market.

In this new position, the Associate Director, Customer Engagement & Multi-Channel Marketing leads the communications plans and directs the cross portfolio creative development process for development of tactics supporting cross portfolio initiatives. The incumbent will aim at providing and capturing the most value of launches at customer level. Efforts are aligned with strategic guidance set at franchise level integrating region/key market needs with the Regional Directors to execute tactics to pet owners and influencers.

You will have responsibility to direct and create customer journeys for marketing planning and launch initiatives. The incumbent will bring proven, marketing, marketing communications, and business experience to influence internal and external audience behavior by establishing a systematic process for making marketing decisions which help our company's Animal Health achieve optimal performance. These will include directing multi-channel marketing journeys, customer segmentation mapping, impacting direct selling and digital channel marketing efforts, creating consistent planning and project management processes that ensure effective and consistent implementation.

The Associate Director, Customer Engagement & Multi-Channel Marketing reports directly to the Executive Director, Global Customer Marketing & Commercial Acceleration and establishes marketing excellence ability within CABU for the implementation of multi-million-dollar marketing campaigns across the globe.

This position is an essential interacting and influencing at all levels of the company as needed (including Senior Executives) to ensure optimized and successful Companion Animal strategic launches.

Key responsibilities:

• Ensures high level and detailed journeys are developed and fully aligned for internal and external customers and target audiences which reflect multi-Channel marketing planning including digital, online, traditional, Influencer, KOL, distribution, Face to Face, etc.

• Responsible for Market Mapping to define and prioritize target segments by creating a meaningful and actionable market frame, driven by hypothesis, and informed by data.

• Defines customer portrait by creating a holistic picture of customer personas, behaviors, motivations, and influences that can be used to develop activation strategies for achieving desired behaviors.

• Develops with Franchises clear and consistent articulation of product, cross portfolio, and service positionings in a concise and comprehensive way for the purpose of implementing marketing strategy and tactics.

• Defines and drives consistency and efficiency in marketing planning, communications, and execution processes within Global Companion Animal Marketing between franchises, customer marketing, and business execution.

• Leads and manages annual planning processes including annual and long-range planning for marketing and communications planning processes to ensure effective and consistent guidance to support Companion Animal Marketing efforts.

• Manages marketing project management support for Companion Animal Business Unit.

• Collaborate closely with marketing franchises, regional marketing, and digital enablement to provide impactful materials for regional/market deployment and closed loop marketing processes.

• Use data platforms and products to drive iterative change as necessary to drive measurable results.

• Partners with Marketing Services to ensure effective planning and collaboration planning and executing omnichannel strategies.

Qualifications

• Education Minimum Requirement: Bachelor's Degree; Preferred: Master's Degree, MBA or Advanced degree in marketing, advertising, sales planning, or promotion.

• Strong life science, Veterinary medicine, animal science, and/or medical marketing experience is highly preferred.

• Demonstrated development of effective detailed marketing and communications plans as well as Digital marketing acumen and experience required.

Required experience & Skills:

• Minimum 10 years of broad work experience in marketing (communications, brand, product, channel, operational) and related sales support activities

• Successful track record to create the best performing tactical B2B and B2B2C communication initiatives targeting medical professionals and consumers.

• Proven leadership and marketing experience of global successful product launches with measured results with set of clear metrics

• Marketing, product, strategic, communications, digital planning, and business experience to influence marketing.

• Excellent ability to plan and manage workflow with interdependencies and track progress.

• Demonstrated timeline and project management skills.

• Familiarity of the Animal Health industry or related industry, marketing, and commercial Operations.

• People management experience preferred.

• Interpersonal skills that will help in developing and building strong internal and external relationships with key stakeholders to collaborate and drive results for business unit.

• Ability to challenge and drive the organization towards the success of a project.

• Ability to work in matrix organization and work with people across multiple time zones, functions, and locations.

• Excellent written and verbal communication and presentation skills.

• Good coach, and collaborator with the ability to develop high quality working relationships both internally and externally.

• Able to travel up to 20% of time including to different countries.

NOTICE FOR INTERNAL APPLICANTS

In accordance with Managers' Policy - Job Posting and Employee Placement, all employees subject to this policy are required to have a minimum of twelve (12) months of service in current position prior to applying for open positions.

If you have been offered a separation benefits package, but have not yet reached your separation date and are offered a position within the salary and geographical parameters as set forth in the Summary Plan Description (SPD) of your separationpackage, then you are no longer eligible for your separation benefits package. To discuss in more detail, please contact your HRBP or Talent Acquisition Advisor.

Employees working in roles that the Company determines require routine collaboration with external stakeholders, such as customer-facing commercial, or research-based roles, will be expected to comply not only with Company policy but also with policies established by such external stakeholders (for example, a requirement to be vaccinated against COVID-19 in order to access a facility or meet with stakeholders). Please understand that, as permitted by applicable law, if you have not been vaccinated against COVID-19 and an essential function of your job is to call on external stakeholders who require vaccination to enter their premises or engage in face-to-face meetings, then your employment may pose an undue burden to business operations, in which case you may not be offered employment, or your employment could be terminated. Please also note that, where permitted by applicable law, the Company reserves the right to require COVID-19 vaccinations for positions, such as in Global Employee Health, where the Company determines in its discretion that the nature of the role presents an increased risk of disease transmission.

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U.S. Hybrid Work Model

Effective September 5, 2023, employees in office-based positions in the U.S. will be working a Hybrid work consisting of three total days on-site per week, generally Tuesday, Wednesday and either Monday or Thursday, although the specific days may vary by site or organization, with Friday designated as a remote-working day, unless business critical tasks require an on-site presence. This Hybrid work model does not apply to, and daily in-person attendance is required for, field-based positions; facility-based, manufacturing-based, or research-based positions where the work to be performed is located at a Company site; positions covered by a collective-bargaining agreement (unless the agreement provides for hybrid work); or any other position for which the Company has determined the job requirements cannot be reasonably met working remotely. Please note, this Hybrid work model guidance also does not apply to roles that have been designated as "remote".

Under New York State, Colorado State, Washington State, and California State law, the Company is required to provide a reasonable estimate of the salary range for this job. Final determinations with respect to salary will take into account a number of factors, which may include, but not be limited to the primary work location and the chosen candidate's relevant skills, experience, and education.

Expected salary range

$135,500.00 - $213,400.00

Available benefits include bonus eligibility, health care and other insurance benefits (for employee and family), retirement benefits, paid holidays, vacation, and sick days. For Washington State Jobs, a summary of benefits is listed here (~~~/) .

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Merck & Co., Inc., Rahway, NJ, USA, also known as Merck Sharp & Dohme LLC, Rahway, NJ, USA, does not accept unsolicited assistance from search firms for employment opportunities. All CVs / resumes submitted by search firms to any employee at our company without a valid written search agreement in place for this position will be deemed the sole property of our company. No fee will be paid in the event a candidate is hired by our company as a result of an agency referral where no pre-existing agreement is in place. Where agency agreements are in place, introductions are position specific. Please, no phone calls or emails.

Employee Status:

Regular

Relocation:

Domestic

VISA Sponsorship:

No

Travel Requirements:

25%

Flexible Work Arrangements:

Not Applicable

Shift:

Not Indicated

Valid Driving License:

No

Hazardous Material(s):

N/A

Job Posting End Date:

05/31/2024

*A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Job Posting End Date: 05/31/2024

A job posting is effective until 11:59:59PM on the day BEFORE the listed job posting end date. Please ensure you apply to a job posting no later than the day BEFORE the job posting end date.

Requisition ID: R295669