Designing products for multinational corporations and their alluring target markets, and designing products for low-income, rural consumers are two very different worlds. Jordan Westerberg, industrial designer with social venture development firm Factor[e], has worked in both. Through a recent project to re-imagine a solar conduction dryer for Indian farmers to better preserve and profit from their produce, Westerberg cautions against being drawn to the simplistic, feel-good product...


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