• Director, Strategic Marketing

    CarrierPittsford, NY 14534

    Job #1292071244

  • Date Posted:2020-08-26-07:00Country:United States of AmericaLocation:CALEN: LenelS2 Pittsford NY 1212 Pittsford - Victor Road , Pittsford, NY, 14534 USACarrier is a leading provider of heating, ventilating, air conditioning and refrigeration systems, building controls and automation, and fire and security systems leading to safer, smarter, sustainable and high-performance buildings!The Fire & Security (F&S) business unit at Carrier develops a comprehensive product portfolio to protect buildings, people and assets:+ Innovative residential and commercial fire detection and suppression products with global brands including Kidde, Edwards, Marioff, Autronica, GST and Det-Tronics.+ Innovative security products that include advanced software and hardware, IP solutions, wireless communications, electronic locking systems, and mobile applications with leading brands including LenelS2 & Supra and Onity.Description:If you thrive in a fast-paced environment and are looking for an opportunity to develop your career, then we have a great opportunity for you as Director, Strategic Marketing. As a member of the leadership team, you will be responsible for planning and executing marketing strategies to establish brand consistency and increase sales for all products in the Global Access Solutions portfolio under the LenelS2, Supra, Onity, BlueDiamond and MAStermind brands globally!Responsibilities:+ Scope and lead research projects on customer verticals (qualitative interviews and quantitative studies) to identify key customer needs, perception of our products/ brands vs. competition; conduct research on our B2B channel/ go to market in terms of what our products/ brands mean to VARs/ installers/ distributors; and same with identifying strengths and weaknesses of our own product portfolio/ products segments+ Assess Global Access Solutions portfolio of products and brands and develop global segmentation, determine target segments, brand strategy, architecture, positioning, investment roadmap to communicate effectively Global Access Solutions' mission, values, addressing core end customer needs; i.e., maximize value of our brands+ Once strategy is developed, define the implementation roadmap, conduct strategy workshops across multiple business units and categories to deploy around the world+ Proficient with stage gate process as part of portfolio management, collaborate with BUs to determine portfolio roadmaps+ Build foundations for global pricing strategy across our product lines in alignment with brand strategy+ Oversee the development and execution of messaging, downstream marketing programs, campaigns in collaboration with BU marketing teams. Lead and execute impactful product launches through integrated marketing planning+ Develop digital marketing programs with measurable KPIs+ Assist with investor relations and market data needs through Carrier WHQ+ Provide input and market research to support inorganic (M&A) activitiesEducational requirements:+ Bachelor's Degree in a relevant field+ MBA (a plus, but not required)Knowledge / Experience Required:+ 12-15+ years of experience within global environment and interaction with senior executive leadership+ Successful track record in strategy development, upstream and downstream marketing with global scope and strategic marketing experience+ Outstanding leadership and communication capacities to work in matrix and multifaceted organization and to liaise with the local businesses+ Ability to remotely get along with key partners globally+ Outstanding Finance and business acumen+ B2B and B2C strategic marketing experience preferredSkills & Abilities Required:+ Key proficiencies: strategic leadership, learning agility, openness, focus on results, team work, communication, analytical skills, self-starter+ Core strategic marketing proficiencies (scoping brand studies, leading research project teams, customer segmentation/ values analysis, brand positioning, brand architecture, strategic pricing, portfolio development, campaign development and execution, product launches, digital marketing)+ Outstanding management/communication capabilities_Carrier is An Equal_ Opportunity/Affirmative Action Employer. All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability or veteran status, age or any other federally protected class.Job Applicant's Privacy Notice:Click on this link at ~~~/ to read the Job Applicant's Privacy Notice